Safetell primed for growth in buoyant security market

Safetell has significantly improved its business development team in recent months, adding experience and expertise in equal measure. Here, we meet the team hungry to tap into a physical security market tipped for multi-billion-dollar growth in 2023 and beyond.


Looking back at 2022, it is the year that the world largely got back to normal, with almost all restrictions being eased. Footfall across towns and cities increased to its highest levels since the pandemic, with people getting out to work, socialise, and travel.


This widespread return to society largely unencumbered by lockdown-style rules (there are exceptions, such as areas in China) has seen a significant increase in demand for physical security products and solutions. While definitive figures are still to be confirmed, a December 2022 report from ResearchAndMarkets forecasts revenues from the physical security product market should increase 9.13% in 2022, rising to $42.3 billion, and predicts that between 2023 and 2027, growth will average around 6.5% per annum.


The report noted the “remarkable degree of both resilience and adaptability over the course of the COVID-19 pandemic” in the physical security market. It was a theme we at Safetell saw ourselves in 2022. As a business, we wanted to enter a new year with a well-rounded business development team, ready to take advantage of new opportunities in this buoyant market.


With that in mind, we thought it would be an excellent opportunity to introduce you to the Safetell sales team.


Nick Paget

Head of Business Development

Responsible for: Transactional sales and finding new business

A qualified designer and Incorporated Engineer with extensive experience in design, sales, and marketing in the security industry, Nick is one of Safetell’s most experienced professionals, having joined the business in 1998. He has been Head of Business Development since 2019, and has a great understanding of the business and broader security industry, having previously spent nine years as Safetell’s Head of Marketing. 


Nick in his own words: “I originally trained as a design engineer and am a registered Incorporated Engineer (IEng). I expanded my skillset with a business degree, management qualifications, and sales training; I have combined training with experience in roles employing these skills.”


Matt Cartwright

Business Development Manager

Responsible for: Public sector business – security products/service

Matt is a highly-experienced and knowledgeable business development manager and has worked in the physical security sector for more than 15 years. He has a proven track record in meeting the security requirements of high-risk businesses. He can engage with senior stakeholders to understand and assess complex security needs and provide recommendations and tailored security solutions to meet risk.


Matt in his own words: “My knowledge and experience of this sector enable me to work with a wide range of clients with specialist security requirements. These include embassies, airports, healthcare, the custodial sector  government agencies, police authorities, stadia, Transport for London, and places of national interest and critical infrastructure.”


Lee Haydon

Business Development Manager

Responsible for: Service Contract Sales – primarily Automatic Door servicing into NHS and large corporate organisations in the public and private sector

Lee has worked in the security sector for the best part of two decades, dealing expertly with the needs of Safetell’s clients within the NHS and private sector. He specialises in automatic/security door servicing, and fire/security industries. Lee joined the business in 2022 as part of our business development expansion and is known for building rapport and long-lasting relationships with clients.


Christopher Valentino

Business Development Manager

Responsible for: Private sector business security products and service

Chris was another 2022 recruit with a wealth of knowledge and expertise in the security sector. As Business Development Manager, he joined to focus on some of Safetell’s private sector clients and opportunities. End users in our private sector portfolio span corporate offices, data centres, high-tech manufacturing, fit-out companies, security consultants, and more.


Christopher focuses on embedding Safetell at the early stages of projects to maximise the Safetell value to clients, mitigating any potential future issues at the earliest possible stage, and saving both time and unnecessary costs. Safetell was delighted to recruit Christopher and tap into his security sector experience.


Jenny Jones

Business Development Manager

Responsible for: Retail and finance sector business

Jenny joined Safetell in December 2022 from G4S, where she spent two and a half years as the company’s Strategic Business Development Manager. Jenny brings a proven ability to add value to organisations, helping them secure their business through the delivery of integrated security solutions. 


Her peers have praised Jenny for having “a rarely matched ability and enthusiasm for developing new relationships” and being “conscientious, dedicated, and hard-working”.


Ben Horton

Business Development Manager

Responsible for: Service contract sales – primarily automatic door servicing into large corporate organisations

The second of our December 2022 cohort, Ben joined Safetell from ProDoor, and is focused on the automatic door maintenance side of the business. His experience in the automatic door markets will greatly aid Safetell with our growth strategy in automatic door servicing and maintenance.


Safetell greatly expanded its sales team in 2022, with a team of experienced professionals well-versed in the security industry. The Safetell sales team is now larger than ever and expected to grow in 2023, which is excellent news for our customers. With a range of experienced professionals, customers can be sure to receive the highest quality of service and solutions, tailored to their individual needs.


As a company, we have a business development team with complementary skills and experience, putting us in a fantastic position to take advantage of public and private sector opportunities in a security market predicted to grow significantly in the coming years.